Greg Rappaport
Digital Marketing Professional
ABOUT
Greg is a coffee-loving creative thinker who wants to help your brand reach its fullest potential through digital marketing. As a committed storyteller, Greg has helped craft the marketing plan for a product launch; started a TikTok account for an NBA team; written stories for a major metro newspaper on deadline; and has been a great teammate at every stop along the way. Let's chat about taking your brand to the next level!
SKILLS & EXPERTISE
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Social Media Management
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Social Media Analytics & KPI Reporting
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Adobe Suite
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PR/Journalism Writing
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Project Management
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Content Creation
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Photography
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Videography
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Microsoft Office Suite
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Basic HTML/CSS
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Email Marketing
WORK EXPERIENCE
2021-2023
Social Media Manager
Sporttrade
Camden, NJ (Remote/Hybrid)
2015-2021
Digital Marketing Manager (hired as Web Coordinator)
Pacers Sports & Entertainment
Indianapolis, IN
2014-2015
Freelance Writer
The Indianapolis Start
Indianapolis, IN
KEY ACHIEVEMENTS
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Generated strong growth and engagements for the social media properties overseen in career:
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Grew Sporttrade social accounts over 100%, hitting marketing team's 2022 goal of 10K followers.
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Helped the Indiana Pacers social following grow by over 500K while running the accounts.
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Track record of keeping brands on the cutting edge of social:
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Launched Indiana Pacers TikTok account
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Created Discord Server for Sporttrade
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Constant learner. Has gone from novice to expert on several marketing tools, including but not limited to:
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Brandwatch
- CrowdTangle
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Social Bakers
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Experienced Influencer/Affiliate Marketer
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Has identified key influencers and negotiated contracts with influencer/affiliate partners to help achieve brand KPI goals.
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WRITING, EMAIL, SOCIAL SAMPLES
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"U.S. Open Preview" for Sporttrade.com (7/2022)
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A writeup breaking down the field at the 2022 U.S. Open.
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"Why Limit Orders Are A Game Changer" for Sporttrade.com (7/2022)
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A blog showcasing one of Sporttrade's most exciting features.
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"Thankful For You" Email Newsletter for Sporttrade (11/2022)
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Sample of weekly email newsletter that Greg wrote for Sporttrade.
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Viral Tweet for @Pacers (5/2020)
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15K likes, 1.5K RT's
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Viral TikTok for @Sporttrade_app (9/2021)
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4K likes, 75K views
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"Foster's Toughness Emboldened Teammates" for Pacers.com (3/2017)
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Feature article on former Pacers player Jeff Foster
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"Phenom Gregory Polanco Off To Red-Hot Start" for IndyStar.com (4/2014)
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Front page of Indianapolis Star Sports Section feature on an up-and-coming baseball player.
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EDUCATION
2014
Indiana University School of Journalism
M.A. Sports Journalism
Indianapolis, IN
2012
Ithaca College
B.A. Philosophy & Religious Studies
Ithaca, NY